(Bloomberg) -- Advances in artificial intelligence should be used to help humans and machines work together, rather than to create competition between them in everything from chess matches to the job market, Microsoft Corp. Chief Executive Officer Satya Nadella writes in his new book, “Hit Refresh.”
“The first choices we get to make are choices around the design of AI, and let’s make that first design choice to augment human capability,” instead of seeking ways to have technology replace people, Nadella said in an interview Monday, a day ahead of the book’s release. He cited a Microsoft project that uses computer vision to aid blind users as one example. “Our goal should be to find more and more examples of such sort.”
Realizing that ideal is going to take a lot of work, he says. Like U.S. President John F. Kennedy’s commitment to land the U.S. on the moon in the 1960s, the technology industry and its funders need to set a goal for AI that is “sufficiently bold and ambitious, one that goes beyond anything that can be achieved through incremental improvements to current technology,” writes the 50-year-old Nadella. To get there, he calls for greater cooperation on AI among the influential companies in the industry, including Microsoft, the world's largest software maker and a player in AI research for more than two decades.
“Advancing AI to this level will require an effort even more ambitious than a moon shot,” he writes. Nadella doesn’t mean moon shot in the overused, Silicon Valley way of talking about any crazy, ambitious project. He’s literally referring to a multi-company effort on research, software development, policy and ethical standards surpassing the magnitude of sending someone into space.
In the book, he also calls for a greater focus on ways technology can be used to accelerate economic growth, while ensuring that the benefits are distributed more equitably. It’s ground the company covered in a 200-plus page book last year called “A Cloud for Global Good” that featured policy recommendations in different categories. In his own book, Nadella says finding ways to grow and innovate while reducing inequity is “perhaps the most pressing need of our times.” It may become more pressing as shifts toward automation threaten jobs more rapidly than workers can be trained for newer ones, stepping up the need to find a balance.
“Are we growing economically?” he asks in the book. “No. Are we growing equality? No. Do we need new technological breakthroughs to achieve these goals? Yes. Will new technologies create job displacement? Yes. And so how can we therefore solve for more inclusive growth?”
That will require broad distribution of new technology, a focus on education in schools and on teaching new skills to workers that are being displaced, he says.
“Let’s create the jobs of the future,” Nadella said in the interview. “There can be policies that create the right wages to support those jobs.”
Much of "Hit Refresh’’ covers Nadella’s tenure as CEO of Microsoft and his quest to overhaul the software maker’s combative and bureaucratic culture, which stifled innovation, frustrated employees and, Nadella admits in the book, left most of them wanting an outsider as CEO rather than him, a two-decade company man...